Strategic Human Resources ("HR") HR at the E.ON Group is based on OneHR, our groupwide HR strategy. OneHR is derived from E.ON's corporate strategy, the E.ON values and behaviors, and the changing environ- ment in which our company operates. HR forms the founda- tion on which E.ON employees and managers successfully execute our corporate strategy. We've defined 11 strategic fields of action which encompass specific initiatives and pro- grams. Two of the principal challenges of today's labor market are a declining number of qualified candidates and an aging workforce. We meet these challenges through concrete ini- tiatives that comprise the Demographics/Staff Planning field of action. The purpose of these initiatives is to identify demographic risks early. Closely related are our activities to maintain our people's employability and retain their expert- ise and experience for our company. For this purpose, E.ON Academy continues to further enhance our groupwide employee education programs and create new learning methods, such as the establishment of function-specific academies for all relevant job families. We adopted an employer brand with the slogan "Your energy shapes the future" to help us compete for the best job candi- dates and secure E.ON a lasting position as a top employer. The purpose of our Talent Management activities is to identify, recruit, develop, and retain people with high potential. It includes our targeted support for top-talented female employees and our programs to further expand international employee exchange. These measures are designed to promote diversity and equality, contribute substantially to the company's success, and reflect E.ON's increasing internationalization. Our company faces special challenges when its structure changes through the creation or integration of new units. The Change Management field of action aims to support change processes and prepare our managers for dealing with change. The Life Balance field of action consists of a wide variety of programs, from flex-work to childcare and eldercare services. The aim is to establish a healthy work-life balance as a com- pany value and to cultivate a work environment that enables our employees to balance their career with their family and personal lives. Many of our existing HR activities are already based on the fields of action and our HR strategy of recruiting and retain- ing the best employees, helping employees acquire the skills they need to move into management functions, and creating an attractive work environment. Employees56 People Vision People Mission People Strategy Operational Excellence Best People Right Leaders Energizing Environment Demographics/ Workforce Planning Competence Management Employer Branding Diversity Employability We strive for cost-efficient, professional, and competitive operational excellence Leadership Talent Management Performance Management Change Management Life Balance Health Management Common HR Standards Common HR Services Common HR IT Systems HR enables E.ON's employees and leaders to fulfill E.ON's vision