E.ON makes customer choice easy More than 660,000 customers already agree: the price is right, and so is the service. E.ON ushers in a new era of retail competition in Germany. In February 2007, E.ON launched a new retail subsidiary that makes customer choice easy. Its name explains its approach: E WIE EINFACH. Which is German for "E as in Easy." E WIE EINFACH is the first retailer to offer power and gas service nationwide, making it easy for residential and small business customers across Germany to switch providers. And it has a rate plan that makes saving easy, too. E WIE EINFACH's prices are guaranteed to be cheaper--by 1 cent per kilowatt-hour for power and by 2 cents per cubic meter for natural gas--than customers' local incumbent supplier. The easy approach has paid off. In just twelve months, 660,000 customers have switched to E WIE EINFACH. Our subsidiary's success has spurred retail competition in Germany. That's evident from the many suppliers that have followed our example. And from the number of customers who have switched. By the third quarter of 2007, the switch rate had reached 11 percent, an increase that's demonstrably the result of our pacesetting approach. Customers like E WIE EINFACH not only for its prices but also for its consistent customer orientation. Easy to understand, easy to switch, easy to save. 113